KEYSTONE RV
Supporting Page Design + Custom Iconography
Keystone RV crafts high-quality, innovative RVs designed for every adventure. With a focus on comfort, durability, and modern features, Keystone RV ensures you enjoy the journey as much as the destination.
Overview
Keystone RV embarked on a comprehensive website redesign to enhance user experience and showcase its products more effectively. As part of this effort, Keystone sought the design of additional pages and elements, including an intuitive Dealer Finder and a custom set of icons. These enhancements aimed to streamline navigation, improve brand consistency, and provide users with easy access to key features and information.
ROLES
Accessibility
Component Design
Wireframing
Responsive Design
High-Fidelity Design
Dev Handoff
AGENCY
ZaneRay
TIMELINE
Spring 2020
Create an Intuitive Dealer Finder Page
In developing the Dealer Finder page for Keystone RV, several key objectives guided the design. First, we needed to create clear, intuitive labels to indicate each dealer's services—whether mobile service, service-only, or full-service RV store. Additionally, it was essential to showcase the specific Keystone product lines available at each location, ensuring customers could easily find the right dealer for their needs. Finally, we crafted a map style that seamlessly aligned with Keystone's brand aesthetic, creating a cohesive and user-friendly experience that reflects Keystone's commitment to quality and clarity.
Create Custom Icons for Keystones full line of RVs
We designed a custom set of icons for Keystone RV that are both visually compelling and consistent, tailored to enhance brand recognition across varied RV models. Given the diverse nature of RV branding, we created all icons in a circular format with reverse imagery, giving them a distinctive, iconic feel. This cohesive design approach not only makes each icon memorable but also adds a layer of value and clarity to Keystone's product offerings, reinforcing brand identity across their RV lineup.
